Twitter, Facebook, Instagram, Pinterest, etc. After you’ve given them a one-of-a-kind senior picture experience, they will tell, tweet, and text their friends all about it!Īnd you can make that even easier for them. Luckily, this makes marketing to seniors much easier than marketing to most other audiences. If you’ve made an effort to give your client a top-notch customer experience, chances are you won’t have to invest very much (if any) money specifically towards marketing. In my part of the country, it’s not uncommon for a single student to tweet 10 or 20 times in a single day! Different social media outlets are more popular in different parts of the country/world, so it’s important to find out which one the teens in your area engage in most often. If you don’t spend much time around them, you may be shocked by how often they engage in social media. We touched briefly on this in previous posts ( Successful Senior Photography: Relating to Seniors and Successful Senior Photography: Breaking into the Senior Market). High school seniors are usually extremely social. I also send a thank-you note with a small gift after I’ve delivered their prints & products. I do the same thing for their order I over-estimate how long it will take for the order to come in, then I hand-deliver it to them (custom packaged to match my branding) on or before the day I said it would be ready. I always over-estimate so that I am guaranteed to meet (or, better yet, exceed) their expectations. They end up feeling more like friends than clients.Īt the end of their session, I give them a timeline for when they can expect their pictures to be processed and ready for viewing.
Little things like this make a big difference. Taking a cue from other premium establishments, I always have cold drinks to offer my clients during the shoot. I take their requests and concerns seriously, and I don’t try to make them do any poses or positions that they’re not comfortable with. I tell them that they’re welcome to text me pictures of their outfits if they’re having a hard time making a decision or send me a link to a Pinterest board with ideas and inspiration for their pictures.ĭuring the photo shoot, I make sure my clients know that I am genuinely interested in them. So far, 100% of clients who have met for a pre-session meeting have booked me for their senior pictures.Īt the pre-session meeting, I let the client know that they can call, text, or e-mail me whenever they have questions or concerns. I get to know them, give them a packet of information about my senior sessions, show them some sample products, and offer to buy them a coffee. I ask about their style and their interests and what they’re looking for in their photos. I tell them about my style of photography, but more importantly, I learn about them.
If a prospective client seems interested in working with me, I suggest that we meet in-person. For an example of my client e-mails, see my previous post about Relating to Seniors. This shows them that they are important to me and that they can expect attentive service if they choose to work with me. I try to respond to these e-mails within 24 hours – if not sooner. If a prospective client visits my website and likes what they see, they usually contact me via e-mail. I want to be sure that my site stands out above my competition to a prospective client. Because of this, I made the decision to invest in a one-of-a-kind custom-designed website. When I walk into a new store (or visit a new website), I immediately form a first impression – and my first impression is hard to break. I like to think of it as my virtual storefront. The customer experience usually starts with a visit to my website. Instead, I focus on giving the highest quality customer experience and customer service and then I mostly depend on my clients to do the marketing for me. I wouldn’t say that I have a specific “marketing strategy” for marketing to seniors that I can outline for you. Successful Senior Photography: Marketing to Seniors
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